A builder’s website has three jobs: prove you are licensed, show the work, and turn a homeowner into a quote request. We design and write six-page sites for Australian builders and trade businesses that do all three, with your licence details set out to your state’s rules, for a fixed AU $2,997 + GST.
Rather talk now? Call 0421 311 308.
Sexton Builders sells high-end renovations to homeowners in North West Brisbane. Newton Manor wins school and government work as well as private homes across Victoria. Roscon Co. builds contemporary homes in Orange and the Central West. We designed, built and deployed all three, and each is live now. Open them on your phone, the way your next client will.
Visit site sextonbuilders.com.au (opens in a new tab)
Opens on a free-consultation button and a project gallery listed by street and suburb. The QBCC licence number sits in the footer beside the HIA membership number.
Visit sextonbuilders.com.au (opens in a new tab)
Visit site newtonmanor.com.au (opens in a new tab)
A page for each featured project, from a Bundoora primary school to luxury townhouses in Kew, plus a capability statement to download for tender panels.
Visit newtonmanor.com.au (opens in a new tab)
Visit site rosconco.com.au (opens in a new tab)
A single scrolling page for a regional builder: the story, the services, a portfolio of contemporary homes around Orange, and an enquiry form.
Visit rosconco.com.au (opens in a new tab)Different trades, different buyers, different sites. A builder’s website should look like that builder, not like a template with a hard hat on it. More of our work is on the website design page.
Homeowners comparing builders look for three things before they ring: are you licensed, have you done work like theirs, and do you work in their suburb. These six parts answer all three and make the call easy.
The name you are licensed under and your licence number, on the site and laid out the way your state regulator requires. The rules for New South Wales, Queensland and Victoria are below.
Each job with its suburb, the scope and your own photos, so a homeowner two streets away can picture their own renovation. Stock photos are never passed off as your work.
The suburbs and regions you actually take work in, named in the copy and set as service areas on your Google Business Profile, so the two agree.
Plenty of people look for a builder or a sparky on their phone. Your number is one tap away from anywhere on the site, and in New South Wales a business phone number has to be in builders’ ads anyway.
Job type, suburb, rough budget and timing, so you can tell a full extension from a small repair before you ring back. Short enough to fill in on a building site.
The .com.au registered to your ABN and the hosting in your name, with a handover walkthrough at launch. If you ever change web company, the site goes with you.
A website is advertising, and each state regulator has its own rules for what a builder’s advertising must show. Here are the three states our builder clients work in, from the regulators’ own pages.
Under the Home Building Act 1989, nobody may advertise residential building work over $5,000, or electrical wiring, plumbing, draining, gas fitting, air conditioning or refrigeration work of any value, without a current contractor licence. Ads, online ones included, must carry the licensee’s name (or a business name registered to the licensee), the licence number with the right category of work, and a business phone number. A part price is not allowed unless the single full price is clearly stated too. nsw.gov.au
A QBCC licensee shows the name it is licensed under, its QBCC licence number and a statement that it is licensed under the QBCC Act, legible and reasonably prominent. A company uses the company’s name and number. Websites, Facebook pages, directories such as Hipages and vehicle signage all count as advertising, and a trading name on its own will most likely fail. Unlicensed contractors must state the value of work they can do without a licence. qbcc.qld.gov.au
The Victorian Building Authority now trades as the Building and Plumbing Commission. Its guidance for building companies is blunt: serious penalties apply for saying, or implying, that you or your company are registered if that is not true. So the site states the registration you hold, in the category and class you hold it, and nothing wider. bpc.vic.gov.au
Checked on the regulators’ sites on 23 October 2026. This is general information, not legal advice, and the regulator’s page is the final word. Western Australia, South Australia, Tasmania, the ACT and the Northern Territory each have their own licensing body: tell us your state at kick-off and the site follows its current rule.
Most builders and tradies win work locally, so local search does the heavy lifting: the map listing, the suburb in the search, and more and more, an AI assistant asked to recommend someone nearby. Nobody can promise a ranking or a mention, and we never do. What we can do is give Google and the assistants clear, consistent facts to work with.
One way a builder uses the six pages:
Service-area guidance from Google’s help page, Manage your service areas. Ongoing local search work is on the SEO and AI search page.
A good site brings in calls and quote requests. Two things decide whether they turn into jobs: someone answering, and enough of the right people seeing you in the first place.
On the tools and cannot pick up? Our AI receptionist answers 24/7 on an Australian number, takes the job details and books the quote visit into your calendar. Plans from AU $297 + GST a month.
Google Ads on the searches that mean a job, such as a renovation type plus a suburb, run in an ad account set up in your name.
Meta ads that put your finished projects in front of homeowners in the suburbs you work in, sending them to the site or straight to a quote form.
A builder or trade website is our standard six-page build: copy written for you, licence details set out properly, the galleries built from your photos, handed over in your name. AU $2,997 + GST, which is AU $3,296.70 with GST.
One-off build · You own it · No lock-in · Live in 10 to 15 business days
Invoiced by ONEADSPHERE, ABN 59 645 963 842, registered for GST.
Book a call →Custom photography or video, logo and full brand identity, e-commerce or payments, member logins, and ongoing maintenance after 30 days (that is the optional monthly care plan). Pages beyond the six are quoted separately.
Timeline: 10 to 15 business days from receiving your content.
Six-page build, in Australian dollars, excluding GST. Invoiced by ONEADSPHERE. T&Cs apply.
Licences, photos, reviews and missed calls. Anything else, ask on the call.
AU $2,997 + GST, fixed, for six pages with the copy written for you. With GST that is AU $3,296.70. Extra pages are quoted separately, and so is anything outside the six-page scope, such as an online shop or a client login area.
In New South Wales and Queensland, yes: both regulators treat online advertising as advertising, and your licensed name and licence number have to appear. Queensland also wants a statement that you are licensed under the QBCC Act. In Victoria, the Building and Plumbing Commission warns of serious penalties for claiming or implying a registration you do not hold.
Yes. Electricians, plumbers, gas fitters, air conditioning and refrigeration techs, carpenters and landscapers get the same six-page build. In New South Wales, electrical wiring, plumbing, draining, gas fitting and air conditioning work needs a licence to advertise at any value, so the licence details go on your site from day one.
Yes, and your own project photos are the most persuasive thing on a builder's site. Custom photography is not part of the price, so we build the galleries from photos you already have, and we never present stock images as your work.
It does not need to. Google's guidance for businesses that travel to customers is to remove the address from the Business Profile and list up to 20 service areas instead. Your website then names the same suburbs and regions.
Yes, as long as they are genuine. Under ACCC guidance a business must not write fake reviews or get others to, taking down real negative ones can mislead, and any reward for reviewing has to be disclosed. Put the number of reviews next to any star rating.
Your website can only take the enquiry. If calls go unanswered, our AI receptionist can pick them up 24/7, take the details and book the quote visit, with plans from AU $297 + GST a month.
We built the sites for Sexton Builders in North West Brisbane, Newton Manor in Carnegie, Melbourne, and Roscon Co. in Orange, New South Wales. Wherever you are, the build runs by video call in your business hours from our South Brisbane office.
10 to 15 business days from the day we have your content: your logo, licence details, project photos and the basics about your business. We write the copy, you review it twice, and the site goes live on your .com.au.
Your trade, the state you are licensed in, the suburbs you work in and whether you need a new site or a rebuild. We reply within one business day. Rather talk it through first?
Or call 0421 311 308
Licence details right, galleries from your own photos, and a quote form that works on a phone. Six pages for AU $2,997 + GST.