Google and Facebook ads guides, or let us run them
These Google and Facebook ads guides help you decide where to start, what an agency should do for its fee and how to keep control of your account. Rather hand it over? We run ads in an account in your business name.
Where to start
- You do not know where to start
- You want to know what Facebook ads cost
- You are about to sign with an agency
- You are choosing a wider marketing agency
- You are comparing ads with a lead platform
- You want someone to run it for you
The guides
Dated, with the sources linked.
- What a Google Ads agency should do for its fee, and what to check before you signAccount ownership, the weekly work, reports, published fee ranges, and what to check before you sign. The same applies to Facebook.Published 5 November 2026 · 9 min read
- How much do Facebook ads cost in Australia?How Meta charges, published cost per click and per lead figures with dates, GST, and how to set a budget without guessing.Published 5 November 2026 · 10 min read
- Google Ads or Meta Ads: Which Suits an Australian Business?Search or scrolling: which platform suits your business, how to size a first budget, instant forms or landing pages, and the Australian rules that apply.Published 23 October 2026 · 15 min read
- How to Choose a Marketing Agency in Australia: 10 Questions to AskScope, ownership, reporting, GST and notice periods, the rules your ads must follow, and working across time zones.Updated 19 October 2026 · 5 min read
- Hipages review: is it worth it? What tradies pay and what they getPublished plan prices, how credits work, contract terms and public review scores, each dated and linked.Published 5 November 2026 · 12 min read
- Google Ads managementSearch campaigns built around the suburbs you serve.Service page
- Facebook and Instagram adsCreative tested every week, leads followed up fast.Service page
Let us run your ads.
With ads management, the account is set up in your business name and we work in it through access you grant. There is no set fee on our price list: it is scoped to your account and quoted in AUD plus GST, in writing, before anything starts.
Common questions
Should I start with Google Ads or Facebook ads?
If people search for your service when they need it, start with Google Ads. If they need to see it before they want it, start with Facebook and Instagram. Our guide works through it by industry.
Who owns the ad account?
You should. We set the account up in your business name and work in it through access you grant, so the campaigns and history stay with you if you ever move on.
How much does ads management cost in Australia?
We have no set fee on our price list. It is scoped to your account and quoted in AUD plus GST, in writing, before anything starts.
Can you guarantee a cost per lead?
No. Cost per lead moves with your offer, your market, the season and the creative, and the ACCC expects any forecast to rest on reasonable grounds. We tell you how the campaign will be judged and report the real numbers every week.
Rather hand your ads over?
Tell us about your ads.
What you sell, the areas you cover and whether you run ads today. We reply within one business day with how we would scope it.
Or call 0421 311 308